Sunday, June 3, 2012

A Well Staged Home

Fast & Furious Path to a Sale

Home sales don’t go much faster than this. In just 2 weeks the home is listed, staged, and sold for full price.

Due to a job relocation, sellers are anxious to list their Brewster, NY, townhouse as soon as possible. Here’s the fast and furious timeline.

Friday – Agents meet with clients
Clients decide to list the same day. Agents work furiously to rearrange each room to take listing pictures that are as clutter free as possible.
Friday afternoon – AtWell Staged Home is called
AtWell Staged Home reviews the listing pictures that evening and is ready to stage on Saturday afternoon.
Saturday – 3-hour “working” consultation
In just 3 hours – averaging about 15 minutes per room – this home is prepared for its first showing, which is scheduled for Sunday!
That initial showing garners the first of three offers. The home sells in two weeks – at full asking price.

Agents feel the home staging has a lot to do with the speed of the sale.

It’s amazing what can be accomplished when you hire a professional home stager for 3 hours. Total budget for this project – $0.


Loft / Bonus Room – before staging



Loft / Bonus Room – after staging
Initial walk-through identifies this bonus room as underutilized. It feels sad and neglected compared with other rooms in the house. Moving more furniture into this space achieves a consistent feel throughout the home.



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