Saturday, June 9, 2012

Services Center

Using What You’ve Got

AtWell Staged Home specializes in redesign – using what the seller already owns – to decorate homes to sell or to dwell.

Using what the home owner already has is the key to quick, cost-effective transformations that sell homes fast. And in this economy, what could be better?

We save our clients’ money up-front, and make them even more money at closing. Positive ROI – return on investment – is our focus.

Whether you have a 10,000-square-foot home or a 1,000-square-foot condo, no one wants to spend a lot of money on a home that they are selling. AtWell Staged Home understands this.

Staging can transform an empty house into a cozy home, or redesign an occupied home using just what the home owner already has. Stage Every Listing Letter (S.E.L.L.) isn’t just a catchy phrase; we truly believe that every home – in every price range – can be staged, and we will work hard to meet our clients’ financial situation. 

Before Staging
Bonus room in this 4-bedroom 5,000 square-foot Katonah, NY, home is being used as a bedroom when listed the first time. After several months and no sale, sellers switch agents. The new agent recommends home staging. As an extra incentive, the agent reimburses the cost of the consultation at closing.

After Staging
For $0, sellers convert this room back to a multipurpose bonus room. Now there is an area for exercise, study, game playing or TV watching. The room has better flow and appears larger. Thanks to a great agent, dedicated home sellers, and staging, this home sells second time around.

Sunday, June 3, 2012

A Well Staged Home

Fast & Furious Path to a Sale

Home sales don’t go much faster than this. In just 2 weeks the home is listed, staged, and sold for full price.

Due to a job relocation, sellers are anxious to list their Brewster, NY, townhouse as soon as possible. Here’s the fast and furious timeline.

Friday – Agents meet with clients
Clients decide to list the same day. Agents work furiously to rearrange each room to take listing pictures that are as clutter free as possible.
Friday afternoon – AtWell Staged Home is called
AtWell Staged Home reviews the listing pictures that evening and is ready to stage on Saturday afternoon.
Saturday – 3-hour “working” consultation
In just 3 hours – averaging about 15 minutes per room – this home is prepared for its first showing, which is scheduled for Sunday!
That initial showing garners the first of three offers. The home sells in two weeks – at full asking price.

Agents feel the home staging has a lot to do with the speed of the sale.

It’s amazing what can be accomplished when you hire a professional home stager for 3 hours. Total budget for this project – $0.

Loft / Bonus Room – before staging

Loft / Bonus Room – after staging
Initial walk-through identifies this bonus room as underutilized. It feels sad and neglected compared with other rooms in the house. Moving more furniture into this space achieves a consistent feel throughout the home.