Saturday, April 30, 2011

For the Real Estate Professional

Your Staged Listings – Online

Has your staged listing been featured by AtWell Staged Home? If so, it may be available as a downloadable PDF to keep, share with potential clients, or post at your website.

Now it’s easy to show prospective clients how the homes you market are transformed quickly and at little expense.

Most important, show how fast these homes sell with help from one of your most powerful marketing tools – home staging.

Simply download, and then share electronically or in print.

See AtWell Staged Home’s Portfolio for the ever growing list of featured stagings. Not sure if your listing has been featured? Just email Susan for the link.


Only 2 weeks to relist this 3,000 square-foot home, but check out what is done for $0 in this office transformation: golf/sports theme remains; unrelated items are removed; space is made tidy and clean.



Saturday, April 16, 2011

Services Center

Selling or Renting,
It Pays to Stage

2-hour home staging consultation transforms small Heritage Hills condo. Home looks good enough to sell and rents on first listing day.

After inheriting a condo, the owners aren’t sure if they should rent or sell. Their agent advises them to stage – regardless. She also advises them to leave all remaining furnishings to save on the cost of staging.

Stager, agent and assistant go to work so quickly, “before” pictures are not taken.

Home seller is shocked – and thrilled – at speed and results of same day transformation. Total cost of staging? Zero dollars.



Monday, April 4, 2011

Home Seller Tips

Using Plants Effectively when Staging Your Home to Sell

The main categories of plants used in home decorating are: live, silk, and dried. Only live, and realistic-silk, should be considered when selling your home.

Regarding live plants, The Complete Idiot’s Guide to Staging Your Home to Sell says it best:
The only kind of plant you want in your home right now is a healthy, full, bushy plant. Any that are sickly, dying, or wimpy need to go because they send a warning to buyers. That warning is: “If they can’t take care of a plant they probably did not take care of this home.”
When it comes to artificial flowers, here is more excellent advice from the authors:
If your silk floral arrangements are more than two or three years old, it is time to throw them away. Dried arrangements must be tossed – no exceptions. Fresh equals new for buyers. Dried equals old and dusty. What do you want buyers to associate with your home?
Use artificial plants (sparingly) when:
  • They add drama, warmth, color, or visual interest that enhances the d├ęcor / home
  • The plants are new (less than 3 years old)
  • There is little, or no, natural light
  • The home is vacant and there will be no one visiting regularly enough to attend to plants 

In lieu of a chandelier, this silk centerpiece adds color while defining and anchoring the dining area of this 750 square-foot vacant co-op staging.

Don’t use artificial plants if: 
  • They are full of dust, and can’t be cleaned
  • They are dried (read “dead”)
  • The colors are dated or unrealistic (i.e.: blue roses) 

The purpose of staging is to enhance a space without distracting buyers with items that appear out of place. These types of distractions need to be replaced or removed. Done right, buyers will look past the decoration and see the home’s structure.

Fresh, new silk floral arrangement is used in place of art to add drama, color and visual interest to this vacant home staging.