Tuesday, February 15, 2011

Home Seller Tips

Should You Be Insulted When Your Real Estate Agent Recommends Home Staging?

Absolutely not. A good real estate agent knows that home staging is a highly effective marketing tool. Be insulted if they don’t recommend home staging.

Need I say more? Well, just in case you still feel a little insulted, here’s the full story.

Real Estate Pros know the secrets of marketing your home to sell.

Have you ever really thought about why it’s best practice to hire a professional real estate agent to sell your home? The answer is Realtors are experts in marketing homes to sell. And one of their biggest marketing secrets is home staging.

Real Estate Pros know what buyers are looking for in a home.

You can blame it on new-construction and model homes. Everybody loves the idea of a new-construction home. But since not everyone can have a new-construction home, staging does the next best thing.

Home staging makes buyers feel that they are getting a newer home – warm, inviting, up-to-date, and move-in ready.

Real Estate Pros know that an investment in home staging will be returned at closing.

You expect your agent to invest in marketing techniques like: great photos, advertising on-line, broker open houses, and more.

Would you feel insulted being offered any of these options? Of course not. Home staging is the same thing. It’s simply another marketing technique in your agent’s toolbox.

Agents would not make – or recommend – these investments if they did not garner great results.

Real Estate Pros know that decorating to sell is vastly different from decorating to live.

Decorating to sell – also known as home staging – showcases a home’s best features, while selling a lifestyle appealing to the masses.

Staging makes others fall in love with your house as they imagine themselves living in each space.

Real Estate Pros know that your listing needs to stand out from the competition.

Employing every marketing tool available is key. Don’t be insulted, instead be pleased when your agent recommends home staging.

Home staging is the best way to give your home the advantage over the competition. And the competition has never been greater.

Real Estate Pros know you’ll be glad you staged, when your home sells quickly and for top dollar.

Take no offense. When your home sells faster than all the others, the only thing you’ll feel is thrilled! And then you can tell everyone that staging was your idea.

These home sellers took their agent’s advice to stage. Seven months and no sale. After staging, house sells in two.
Are they offended now?

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