Tuesday, December 6, 2011

Home Seller Tips

Frequently Asked Question:
How Much Does Home Staging Cost?

As a home stager the first question I often hear is, How much will it cost to stage my home?  But really, the fundamental question to ask is, Can a home stager help me sell my home quickly?

Similarly, if your doctor recommended a procedure, would your first question be how much does it cost or are you more likely to investigate the efficacy of the treatment?

Let’s start at the beginning…

What is Home Staging?

Home staging uses decorating to properly prepare a home for sale by showing off its best features and downplaying its flaws.  To put it more succinctly, home staging is the “art of decorating a home to sell quickly and for top dollar” (http://www.stagingdiva.com/).

Staging, in a word, is marketing.  And as with any form of marketing – or advertising – there is usually an initial investment.  An investment that will be returned three-fold when the “product” sells, according to HomeGain’s 2011 home improvement survey.

Last but not least, staging speeds home sales by making your home appeal to the largest number of potential buyers.  And a faster sale generally leads to a higher sales price.

Improve the product, and more people will want it.  Simple, huh?

Dollars and Sense
Now that you understand home staging and its benefits, how much do you spend to ensure a positive return on your investment?  To decide, you’ll need to be objective and know which projects are most important.  HomeGain’s Home Sale Maximizer tool is a good place to start.

In 2007 the National Association of Realtors' Profile of Buyers and Sellers reported that investing 1-3% of the price of a home would bring an 8-10% increase in sale price.  In today’s market, just selling without a price reduction – and before the competition – may save you a 10% price reduction.  Reward enough.

If you are having trouble being objective – and almost 90% of home owners will – consider hiring a professional home stager.  A stager can quickly evaluate your home and ensure that you invest your money wisely.

How Do I Find a Home Stager?

To find a home staging professional, use Google.  Put “Home Staging YOUR CITY/STATE” (i.e.: “Home Staging Somers NY”) in a search box, and you should get the best results for your area.

Or, if your home is currently on the market, or you’ve already chosen a real estate agent, ask him/her to make a recommendation.

Next, you’ll want to know about the home staging company.  What is the home stager’s expertise and experience?  Does he/she have a website with before-and-after pictures of successful projects, testimonials from satisfied customers, and information on how the staging process works?

Finally, because many real estate professionals recognize the benefits of staging, more and more see it as another marketing investment and may reimburse an initial consultation at closing.  The cost of home staging may also be tax deductible (check with your accountant to learn more).

Where Do You Start?

A good first step is the home staging consultation.

The purpose of an initial consultation is to evaluate your home, stage as much as possible, and create a plan for completing the process.  All of this is based on the home owner’s time and budget requirements.

When Home Staging Fails

Staging needs to be combined with a realistic price that represents the current value of the home.  In this market, there is no amount of staging that will make up for a home that is overpriced or underrepresented.  (Refer to Selling Insanity to learn the 3P’s of home selling.)

Listen to the Pros for Staging Success

Your home is now a commodity – like Coca-Cola or Lee jeans.  Just as the manufacturer wants its product to attract as many people as possible, so should you.  It’s no longer about your taste; instead, it’s all about appealing to potential buyers.

Take your stager’s and Realtor’s advice to heart.  They are in the business of selling homes.  They understand the market and what clients are looking for in a house.  Plus, they have the objectivity that most home owners do not.

How Much Does Home Staging Cost?

Many home staging techniques cost nothing to implement, and those that do will be returned at closing.  Therefore, home staging pays for itself.

I’ll leave you with this. If you could sell your home faster and for more money, wouldn’t that be an investment worth making?

Thursday, October 27, 2011

For the Home Seller, Buyer or Real Estate Pro

Pictured Perfect

See how computer images can reveal the potential in your current – or future – home.

HGTV shows like Hidden Potential, Property Brothers or Curb Appeal are popular because they help buyers and owners visualize a home’s potential through computer-generated drawings.  Now there is a local resource that can do the same – CSbD Associates.

Pictures speed up the sale of a home.

Realtors, have you ever wished your clients could see the potential of a home?

It’s important for home buyers to visualize themselves in a space.  3D sketches and renderings allow buyers to picture a house as their home.

Conceptual renderings also highlight areas of opportunity for buyers looking to keep initial costs low when considering a fixer-upper. 

Pictures help showcase future renovation possibilities.

Home buyers, would you like to know what a home’s hidden potential really is?  Could that almost perfect home be made perfect with the addition of a master suite, for example?

CSbD Associates works with potential buyers to illustrate conceptual home modifications from paint colors to kitchen remodels to full additions and more.  All within a reasonable time frame and budget.

Pictures show the value added with minor or major renovations.

Home owners, have you ever wondered, What would our house look like with a front porch?

Like the TV shows mentioned above, computer-generated graphics can help you visualize that dream home.  It’s rare that a house reflects personal taste and style without some changes or modifications, even if it’s just the exterior paint color or a change of shutters.

Through detailed images CSbD Associates clearly communicates what a remodeled space will look like – inside and out.  Line drawings, full-color renderings, walkthrough animation and 3D drawings allow clients to realize their dream home.

Call Gail Dietz at 914-373-9035 to learn more about CSbD Associates, a design firm based in Westchester County that creates perspectives and colored renderings to aid home owners, buyers and sellers realize a home’s full potential.

Visit their website at http://www.csbdassociates.com/.

Sunday, October 2, 2011

For the Real Estate Professional

Frequently Asked Question:
Should Realtors Attend Home Staging Consultations?

Together, agent and stager need to find the best way to encourage and support their sellers. Consequently, there is no right or wrong answer to this question.

Some agents never attend, some always attend, and others attend occasionally or a few minutes only. But in my experience, the real key to success is the home owner’s willingness to go along with the staging recommendations, and not whether the agent attends the consultation.

Whether or not you attend, it’s always a good idea to consult with the stager in advance on any special challenges or sensitive areas you would like addressed.
Many home stagers, like me, follow up with an executive summary to the Realtor. This brief note is sent when an agent does not attend the consultation. It typically includes: 
  • First and overall impressions 
  • Main accomplishments during the initial consultation 
  • Prioritized list of major remaining tasks 
  • Estimate of time remaining for completing the process 
If you are unsure about attending a home staging consultation, here are a few points to consider. 

Consider attending all – or some – of the initial consultation if:  
  • It’s the first time using this home stager 
  • You are new to home staging and unclear as to what actually happens during a home staging consultation 
  • The seller invites you to stop by 
  • You enjoy home decorating 
But do not feel obligated to attend if: 
  • You do not enjoy, or feel you have a good eye for, decorating 
  • Your time will be used more effectively by doing something else on your clients' behalf 
Focusing first on your clients' needs will serve them best.

Each client, agent, and project are unique. Sometimes it will make sense to attend; other times, it will not. Regardless, encouraging clients to stage shows the extra effort you put into marketing their homes to sell.

Sunday, September 11, 2011

Quick Tips

Caught on Camera

Today’s home buyer starts his/her search on the Internet.  When selling, ensure pictures of your home flatter, not fail.

For fun – and awareness – we’ll periodically showcase some of the worst real estate listing pictures found on the Web.  In addition, I will add my (slightly sarcastic) impressions, thoughts, and (serious) fixes for these (regretful) listing pictures.

Did you say photograph the Toile bathroom, or the Toilet in the bathroom?

Either way, this image is a failure.  Remember, first impressions start online.  Does this presentation evoke the intended emotions?  Probably not.

Why are they selling?

For financial reasons, of course.  Anyone that cannot afford a toilet paper holder must truly be down on their luck.

All Kidding Aside

Seriously, an image such as this should never make its way onto the Internet especially when the other pictures are elegant and live up to the caliber of this multimillion-dollar home in Bedford, New York.

The Fix
  • Always make sure toilet lids are down – for photographs and showings.
  • Remove unnecessary or personal items from counters.  (Often these items are toothbrushes and used bar soap.  In this case, it also includes the roll of toilet paper.)
  • Why not take the picture from a slightly different angle?  Minimize or eliminate the toilet from the shot and focus on the vanity.
All simple, no cost fixes.

What do you think?

Am I being too critical or not critical enough? Add your captions and comments here.

If you come across an awful but fun listing picture, please email it to me for a future installment of Caught on Camera.  (All submissions will remain anonymous to protect the innocent.)

Monday, August 8, 2011

Services Center

The Price is Right

What factors influence the pricing of professional services like home staging?

The following story, found in an article by Dirk Zeller in Realty Times, answers this question well:

A senior executive is having problems with his computer. He calls in the technology expert to fix his problem. The technology expert looks at the computer diagnostically for a few minutes. He then reaches into his briefcase for a small hammer; he taps on the computer three times, and it is fixed. He then hands a bill to the senior executive for $500.

The executive says, “I won’t pay this; you were only here five minutes. That’s outrageous! I want you to itemize this bill.” The technology expert itemizes the bill. It now reads: “Two dollars for tapping on the computer and $498 for knowing where to tap!”
Moral of the story? The author surmises that anyone can buy a hammer, and most can even use one, but only an expert knows exactly where to tap to deliver the service and value on which their customers rely.

In the case of home staging, a valuable professional has a proven record of delivering the greatest return on investment for her client by quickly and economically decorating a home to sell.

Below is a recent example of agents successfully encouraging their Heritage Hills client to stage. Less than 3 weeks after listing, 4 offers are received. With the agent’s reimbursement of the initial consultation at closing, the home seller’s investment is just $250.

Gone is the TV, replaced by a comfy sitting area, created with an overstuffed chair borrowed from the living room. Gone also is a desk – donated to charity – and replaced with the owner’s rocking chair. Additional decluttering and new furniture arrangement turn this master bedroom into a welcoming retreat for zero dollars.

Check out AtWell Staged Home’s growing list of Success Stories and Testimonials from satisfied customers.

Friday, July 8, 2011

Home Seller Tips

Empty Nesters Go Back in Time to Hasten Home Sales

Many home sellers are empty nesters, or nearly empty nesters. And many times bedrooms that were formerly children’s rooms are either vacant, no longer being used as bedrooms, or still contain the remnants of a young adult.

In order to sell a family home, it is best to decorate to appeal to the potential buyer.

Will the buyer have young children? How old will they most likely be? Should a room be taken from teenager to toddler? Will it pay off?

Yes! And it has so many times. Here’s an example of a grown child – almost moved out – willing to go back in time to help Mom and Dad sell the family home.

A little girl’s room is created using the owner’s Disney themed artwork and accessories. At the time of staging, only the bed remains, tucked into a corner of this spacious room. Dresser is borrowed from adjacent bedroom and a night table is found in the hall. No-cost staging really shows off the size of this room while appealing to young children.

Below is another example of how it is not uncommon for stagers to “invent” children to help sell in a family neighborhood. The owner’s son is grown and moved on, but the buyers don’t need to know.

Can you hear it now? The young children of potential buyers saying, “I want this to be my room, Mommy.” How can a buyer resist?

Prior to staging, only a desk, chair and boxes remain. The existing hockey stick window treatments inspire a sports theme. Related artwork is found in storage. Dark navy ¾ panels are removed and just the valance remains. Coordinating side table is found in adjacent room, and the bed is brought up from the basement. The only item purchased – navy blue bed sheets.

For the Real Estate Professional

Most Stressful Jobs for 2011

Working 9.5 hours a day and with an average salary of $53,100, real estate agent is considered the 10th most stressful job of 2011 by CareerCast.com.

The slowly improving housing market puts real estate agents in a lower stress position than they were last year… However, their incomes are based on commission, and there is uncertainty regarding future sales and job availability. Real estate agents also work long, erratic hours, spending much of their time showing properties to clients. They must be extremely independent, and able to handle sales quotas and deadline pressures.
Sound pretty accurate? So what could make this job less stressful? For starters, how about clean, decluttered, light, bright and move-in ready homes?

Whether you are primarily a seller’s agent or a buyer’s agent, everyone benefits when sellers properly prepare their homes for sale.

Help reduce your stress – and your fellow agents’ stress – by encouraging sellers to stage their homes. Home staging can put you in the top 10 in sales, not stress.

Wondering what the other 9 most stressful jobs are? Find the complete list here:

AtWell Staged Home is happy to speak with your clients about the benefits of staging their home. The phone call is free, investment small, and rewards grand.

Monday, June 6, 2011

A Well Staged Home

 3rd Time’s the Charm

Vacant 1400 square-foot cottage decorated using the seller's own furniture and accessories finally sells – third time around.

First attempt to sell comes when the home is occupied.

Second attempt, after the owners move out, and home is vacant.

Third and final attempt, this vacant home is staged with the seller’s own surplus furniture and accessories.

New paint, deep cleaning, and fun furniture lead to a quick offer – and shortest time on market – this time around.

Living Room – Original Listing Picture
Living Room - Vacant

Living Room After Staging…
Room is staged with just enough of the home owner’s accessories and furniture to add perspective, warmth, and color. Now the room appears larger and shows off its best assets: refinished hardwood floors and stone fireplace. Total spent: $4 for 2 bird houses used on mantle.

AtWell Staged Home’s “staging outside the box” saves this seller over $2,500 in furniture rental fees.

Entry – Original Listing Picture
Entry After Staging…
Furniture now defines the entry, showing off its size, hardwood floors, high ceilings and large windows. Marble top sewing stand found in shed, makes a great entry table, once cleaned. Owner’s iron deck chair is a perfect mate. Total spent: $30 for new mirror.

Here’s what this Ridgefield CT home seller had to say right after seeing the home staged:

“You did a magnificent job. I just walked through the house and I said, ‘Boy, I'd like to buy it myself again.’ Thanks for all the help in staging our vacant house.”

Kitchen – Original Listing Picture
Kitchen After Staging…
Owner’s rug, dishes and bowls add color while stainless steel spoons show off utensil rack. Small 79 cent art coordinates with bowls, and grout is thoroughly cleaned. Colorful and clean help sell this space. Total spent: $30 for spoons, plate stands and art.

Budget Breakdown:

$400 for professional movers
$175 for accessories

Master Bedroom Before Staging
Master Bedroom After Staging…
Owner’s air mattress is placed on top empty boxes found at the local liquor store. Bedding, side table and bowl are also borrowed from owner. Metal stars, found for 90% off, become makeshift headboard. Total Spent: Less than $4 for Stars.

Saturday, May 14, 2011

Home Seller Tips

Everything I Know About Home Staging I Learned From My Mother

In 1964, my parents sold their first home to the first people to see it. My mother has always held the belief that the home sold quickly based on how it was decorated. I think she may be on to something.

It all began when my parents were taking a drive in the “country” – Katonah, NY – and saw a model home they really liked.

As they considered a move north from Yonkers, they discussed their potential plans with a neighbor. That neighbor told a friend who shortly thereafter stopped by to see the house. Later that evening the neighbor’s friend returned with her husband and agreed to pay the asking price.

Without knowing it, my mother had staged her home to sell.

Why can’t it always be that easy to sell a home? Well, even if it can’t always be that easy, there are simple and inexpensive ways to make a home more attractive to potential clients. And, like this example, the faster a home sells, the higher the sale price.

Growing up, if your mom was like mine, she took great pride in decorating and showcasing her home.

I remember our formal living room. There were no electronic devices – phones, stereos, or TVs – and it was set up purely with friends and family in mind. A cozy conversation area was established while still highlighting the room’s two main features – a fireplace and large picture window. And, as with staging, these spaces were always ready for company.

Even today, my mother’s home is a reflection of how she wants her guests to feel when they visit – welcomed and relaxed. From the minute they drive up, until they enter the living area, they are greeted by warm, inviting, and clutter-free spaces.

My mother understands the emotional response to home decorating and that emotional response is even more powerful when decorating a home to sell.

Both staging – and my mother’s decorating style – are based on emotion, because few people buy a home based on logic alone. Think back to when you purchased your home. Most likely, you bought the home you fell in love with.

As you prepare your home for sale, step into your buyer’s shoes, and ask the questions that perhaps your mother did as well:
  • Are the rooms inviting?
  • How do they make you feel?
  • Are the spaces clean and neat?
  • Do they encourage conversation and relaxation?
  • Does the furniture layout draw you into each space?
  • Is your home designed to appeal to a wide variety of friends, family and potential buyers?
  • Will your “guests” feel like staying – lingering – perhaps long enough to make an offer? 
(By the way, these are the same questions home stagers ask themselves as they walk through the homes they stage.)

Having trouble stepping into your buyer’s shoes? Consider hiring a professional home stager to guide you.

Saturday, April 30, 2011

For the Real Estate Professional

Your Staged Listings – Online

Has your staged listing been featured by AtWell Staged Home? If so, it may be available as a downloadable PDF to keep, share with potential clients, or post at your website.

Now it’s easy to show prospective clients how the homes you market are transformed quickly and at little expense.

Most important, show how fast these homes sell with help from one of your most powerful marketing tools – home staging.

Simply download, and then share electronically or in print.

See AtWell Staged Home’s Portfolio for the ever growing list of featured stagings. Not sure if your listing has been featured? Just email Susan for the link.

Only 2 weeks to relist this 3,000 square-foot home, but check out what is done for $0 in this office transformation: golf/sports theme remains; unrelated items are removed; space is made tidy and clean.

Saturday, April 16, 2011

Services Center

Selling or Renting,
It Pays to Stage

2-hour home staging consultation transforms small Heritage Hills condo. Home looks good enough to sell and rents on first listing day.

After inheriting a condo, the owners aren’t sure if they should rent or sell. Their agent advises them to stage – regardless. She also advises them to leave all remaining furnishings to save on the cost of staging.

Stager, agent and assistant go to work so quickly, “before” pictures are not taken.

Home seller is shocked – and thrilled – at speed and results of same day transformation. Total cost of staging? Zero dollars.

Monday, April 4, 2011

Home Seller Tips

Using Plants Effectively when Staging Your Home to Sell

The main categories of plants used in home decorating are: live, silk, and dried. Only live, and realistic-silk, should be considered when selling your home.

Regarding live plants, The Complete Idiot’s Guide to Staging Your Home to Sell says it best:
The only kind of plant you want in your home right now is a healthy, full, bushy plant. Any that are sickly, dying, or wimpy need to go because they send a warning to buyers. That warning is: “If they can’t take care of a plant they probably did not take care of this home.”
When it comes to artificial flowers, here is more excellent advice from the authors:
If your silk floral arrangements are more than two or three years old, it is time to throw them away. Dried arrangements must be tossed – no exceptions. Fresh equals new for buyers. Dried equals old and dusty. What do you want buyers to associate with your home?
Use artificial plants (sparingly) when:
  • They add drama, warmth, color, or visual interest that enhances the d├ęcor / home
  • The plants are new (less than 3 years old)
  • There is little, or no, natural light
  • The home is vacant and there will be no one visiting regularly enough to attend to plants 

In lieu of a chandelier, this silk centerpiece adds color while defining and anchoring the dining area of this 750 square-foot vacant co-op staging.

Don’t use artificial plants if: 
  • They are full of dust, and can’t be cleaned
  • They are dried (read “dead”)
  • The colors are dated or unrealistic (i.e.: blue roses) 

The purpose of staging is to enhance a space without distracting buyers with items that appear out of place. These types of distractions need to be replaced or removed. Done right, buyers will look past the decoration and see the home’s structure.

Fresh, new silk floral arrangement is used in place of art to add drama, color and visual interest to this vacant home staging.

Saturday, March 26, 2011

For the Real Estate Professional

The Perfect Closing Gift™

“The gift they will always remember from the Realtor they will never forget.”

I recently attended a real estate trade show, where I had the fortune of being located next to the creators of a very unique and clever product.

Throughout the day, I couldn’t help but see how much interest this item received from the hundreds of real estate professionals in attendance.

I feel their website describes their product and purpose best:

The purchase and sale of a home is an emotion-filled lifetime event that deserves to be commemorated. What more delightful closing gift could you give your buyer or seller than a watercolor imaged photo of their new or former home? The nominal cost of such a gift belies its value as a treasured keepsake of a lifetime memory.

Make a lasting impression on your clients by giving them a gift that will remind them of their home, and of you, every time they see it.
A great idea from a retired Realtor for Realtors.

Please visit WaterColorImaging.com

Monday, March 7, 2011

Services Center

Sold On Heritage Hills

Buyers can be choosy when selecting a home in this 2,700-unit condo community. To stand out and sell quickly, agent and seller choose home staging.

Staging leads to over 40 showings in 3 months for this rare 2-bedroom, 1,600-square-foot Berkshire model.

As you can see from this listing picture, the home garnered attention from the first day, with its open floor plan, high ceilings, and grand staircase.

Staging makes this home a standout – online and in person – and gives the home seller an opportunity to begin the arduous task of downsizing.

Monday, February 28, 2011

Special Report for Home Sellers & Real Estate Pros

Top 10 DIY
Home Improvements
for Home Sellers

Home Staging, once again, leads the list of home improvement projects with an almost 300% return on investment. Increase a home’s resale value with staging, the key to selling success.

The following is reprinted from HomeGain’s most recent survey.

HomeGain Releases 2011 Home Improvement Survey Results

HomeGain reveals new survey findings of top 10 do-it-yourself home improvements for home sellers; cleaning and decluttering ranks as highest return on investment, followed by lightening and brightening

Emeryville, CA – January 19, 2011 - HomeGain.com, the first website to offer web-based free instant home values, today announced that it has released the results of its nationwide home improvement and home staging Home Sale Maximizer™ survey.

HomeGain surveyed nearly 600 real estate professionals nationwide and configured a list of the top 10 do-it-yourself home improvements that cost under $5,000 and benefit sellers most when they sell their homes.

According to the HomeGain survey, the top five home improvements that real estate professionals recommend to home sellers based on average cost and return on investment (from highest to lowest ROI) are:
  1. Cleaning and decluttering ($290 cost / $1,990 price increase / 586% ROI)
  2. Lightening and brightening ($375 cost / $1,550 price increase / 313% ROI)
  3. Home staging ($550 cost / $2,194 price increase / 299% ROI)
  4. Landscaping ($540 cost / $1,932 price increase / 258% ROI)
  5. Repairing electrical or plumbing ($535 cost / $1,505 price increase / 181% ROI) 
Cleaning and decluttering continue to rank as the top suggested home improvement (since the survey was originally conducted in 2000), recommended by 99 percent of real estate professionals, costing less than $300 and returning a value of nearly $2,000 to the home's sale price, or a 586 percent return on investment.

"Sellers need to prepare their homes for sale before putting them on the market," said Louis Cammarosano, General Manager at HomeGain. “Homes that have initial appeal have a better shot at selling faster and closer to the asking price than homes rushed to the market with no improvements."

Rounding out the top 10, low cost, do-it-yourself home improvements includes: updating electrical systems and/or plumbing, updating the kitchen and bathrooms, replacing or shampooing carpets, painting interior walls, repairing damaged floors, and painting the outside of the home.

The home improvement projects with the highest price increases to a home's resale value are updating the kitchen ($1,265 cost / $3,435 price increase), followed by painting the outside of the home ($1,467 cost / $2,222 price increase) and home staging ($550 cost / $2,194 price increase).

To see the complete survey results, visit the HomeGain Real Estate Blog.

HomeGain’s Home Sale Maximizer online home improvement tool, based on the results of our home improvement surveys of real estate professionals, is designed to provide home sellers with the most cost-effective improvements to best increase the salability of one’s home.

Tuesday, February 15, 2011

Home Seller Tips

Should You Be Insulted When Your Real Estate Agent Recommends Home Staging?

Absolutely not. A good real estate agent knows that home staging is a highly effective marketing tool. Be insulted if they don’t recommend home staging.

Need I say more? Well, just in case you still feel a little insulted, here’s the full story.

Real Estate Pros know the secrets of marketing your home to sell.

Have you ever really thought about why it’s best practice to hire a professional real estate agent to sell your home? The answer is Realtors are experts in marketing homes to sell. And one of their biggest marketing secrets is home staging.

Real Estate Pros know what buyers are looking for in a home.

You can blame it on new-construction and model homes. Everybody loves the idea of a new-construction home. But since not everyone can have a new-construction home, staging does the next best thing.

Home staging makes buyers feel that they are getting a newer home – warm, inviting, up-to-date, and move-in ready.

Real Estate Pros know that an investment in home staging will be returned at closing.

You expect your agent to invest in marketing techniques like: great photos, advertising on-line, broker open houses, and more.

Would you feel insulted being offered any of these options? Of course not. Home staging is the same thing. It’s simply another marketing technique in your agent’s toolbox.

Agents would not make – or recommend – these investments if they did not garner great results.

Real Estate Pros know that decorating to sell is vastly different from decorating to live.

Decorating to sell – also known as home staging – showcases a home’s best features, while selling a lifestyle appealing to the masses.

Staging makes others fall in love with your house as they imagine themselves living in each space.

Real Estate Pros know that your listing needs to stand out from the competition.

Employing every marketing tool available is key. Don’t be insulted, instead be pleased when your agent recommends home staging.

Home staging is the best way to give your home the advantage over the competition. And the competition has never been greater.

Real Estate Pros know you’ll be glad you staged, when your home sells quickly and for top dollar.

Take no offense. When your home sells faster than all the others, the only thing you’ll feel is thrilled! And then you can tell everyone that staging was your idea.

These home sellers took their agent’s advice to stage. Seven months and no sale. After staging, house sells in two.
Are they offended now?

Friday, February 4, 2011

Services Center

Love at First Showing

You’ve heard of speed dating, well Home Staging is speed decorating.

In just a few hours, a house is transformed into a home everyone will love.

The Goal

Make the best first impression you can, because first impressions are lasting impressions.

On Your Mark...Get Set...Go!

Timelines are tight, budgets are small, limitations high and brains and brawn combine for creative solutions.

With Valentine’s Day right around the corner, wouldn’t it be nice if potential home buyers fell in love at first sight with your home?

Here’s a fun example, of a family room staged by AtWell Staged Home in less than an hour, during a home staging consultation.

(Click images to enlarge)
Baby grand piano is relocated from the adjoining dining room, replacing an oversized massage chair.

Accessories are placed on the mantle to highlight the focal point of this room – the stone fireplace. Earlier, an oversized painting hid much of this great feature.

The far couch is moved away from the window and sofa table repositioned to the fireplace wall. The home owner’s own colorful art is added over the table.

Finally, the “good” pillows are pulled out of storage for an extra punch of color.

And the best part? This transformation cost $0.