Thursday, September 30, 2010

Home Seller Tips

Name that Room

Child’s bedroom reclaimed for intended purpose at minimal cost.

As a general rule, a home with four bedrooms should have at least three staged as bedrooms. The fourth can be staged as an office, gym, or hobby room.

In this home, the third bedroom is already being used as an office. The fourth as an exercise space (shown below). It’s necessary to convert one back to its intended purpose. The owners prioritize their needs and choose to convert the gym.

Even though this couple’s children are grown and gone, the home owner has fun turning the room into a little girl’s room. Why? Because potential buyers will most likely have young children.

Staging this room as a little girl’s room makes it easier for potential buyers to picture themselves living here. Most items are found in other areas of the home, or taken from storage, for a transformation at minimal expense.

Before


After

(Click images to enlarge)


Saturday, September 11, 2010

For the Real Estate Professional

Who Pays for Home Staging?

A good question often asked by Realtors. Here are 3 simple options.

Option 1 – Home Seller Pays

Ideally, home sellers will see the value of staging their home and pay for it themselves. According to HomeGain’s 2009 survey, the rate of return for home staging is 583% on an investment as small as $500. As this shows, sellers have the most to gain.

Option 2 – Real Estate Agent Pays

Another option is for the Realtor to pay for an initial 2-hour consultation. Let your client know this is your gift to them, a gift that should bring a quicker sale resulting in a higher sale price.

Option 3- Real Estate Agent Reimburses at Closing

And finally, here's an option that combines one and two. Ask the client to pay upfront, but offer to reimburse an agreed amount at closing. For example, reimburse for an initial 2-hour consultation. It is then at the home seller’s discretion to pay for any additional time.

This option offers the least risk and protects the Realtor in the case clients take the home off the market, do not implement the recommended changes, or insist on listing the home at too high a price.

The Choice is Yours

Each client is unique and you’ll decide which option works best. The goal is to help all clients sell quickly, and for the best price, by consistently incorporating staging into your marketing plan.