Tuesday, August 31, 2010

Home Seller Tips

As Seen on TV – DIY Home Decorating Tip that Really Works

For less than five dollars, a can of black matte spray paint turns a light fixture from drab to fab.

Punch up your decorating by adding a touch of black to any space.

Before: This beige fixture is lost in a sea of beige walls. It is barely noticed.

After: A little black spray paint, along with a new furniture arrangement, and a deeper paint tone, adds a touch of elegance.

(Click images to enlarge)

Friday, August 27, 2010

For the Real Estate Professional

One Day Decorating Leads to One Day Sale

Home staged on advice of agent sells on first listing day.

The sellers are not convinced home staging will make a difference. A two income family with three young children does not have a lot of time, money, or energy to prepare their home for sale.

But their agent is confident in the benefits of home staging – now a consistent part of her marketing plan. She works with these skeptical clients to stage their home.

The consultation takes just three hours. By the end, the sellers are seeing how simple changes make their home show its best. They proceed with the remaining recommendations, AtWell Staged Home returns to assist with the final staging, and the home sells immediately.

(Click images to enlarge)

Monday, August 23, 2010

Services Center

Unifying Spaces
Separated by Time

Home staging expert Susan Atwell makes a May-December romance in home styles engaging.

Most home owners have plans to fully renovate their home before selling. But sometimes, a home needs to be sold before all updates are complete.

The challenge: Unite updated and non-updated spaces without major construction or cost.

The goal: Excite buyers to see every space – new and old.
Going room to room is more like walking from house to house. One house has current, neutral, high-end updates, the other feels old, dated, and a little neglected.

The main level of this ranch – which buyers will see first – is inconsistent. Most spaces reflect current trends, but a few are flashbacks to the 1960s. For example, compare this updated powder room with this original master bath.

Click images to enlarge

AtWell Staged Home is concerned home buyers might not stay around long enough to see the homes most exciting feature – a completely renovated basement, equal in size to the main living space. A grand surprise.

And the two thousand square foot finished basement is going to seal the deal for any buyer – as long as they are inspired to complete the tour.

The solution? Staging. Staging marries old and new d├ęcor, and staging sells this home on its first listing day.

Click image to enlarge.

Wallpaper removal, neutral paint, new white towels, updated lighting, and a thorough cleaning, are all completed on time and on budget. There’s no time for a complete bathroom remodel, but these quick updates unify this bath with the renovated spaces, making it move-in ready.

Saturday, August 7, 2010

Services Center

What Lies Beneath

Are you hiding your room’s biggest assets? Every room has one, and once identified, AtWell Staged Home ensures it’s the first thing buyers see upon entering.

It wasn’t in the budget to replace the early 90’s dusty rose carpeting, but it didn’t mean attention couldn’t be drawn away from it. Luckily this room had two great, built-in distractions: large windows and high ceilings.

Working within the client’s budget, the easiest and most cost effective solution is to simply remove all window treatments.

After staging, the space looks brighter, larger and more modern. Prior to staging, the eye is directed into the room, at the furniture. After removing the blinds the eye goes to the window, the high ceilings and great view.

Showing off the positives and playing down the negatives. Sounds simple enough, but often times hard to do in a space you have lived in for a long time.

Bringing in the fresh eyes of a professional home stager can make you thousands with just a minimal initial investment.