Tuesday, June 1, 2010

Home Seller Tips

Home Staging Proof

Solid science proves staged homes really do sell faster.

I may have a BA in English, but my passions lie in the sciences and math. After a few years in the business world, my love for logic, evolved into a successful career as a computer scientist.

So when I first heard that staged homes sell faster than unstaged homes, it seemed to make sense, but I still wondered, how do they really know?

A Scientific Method for Proving Home Staging Works

In my mind, there’s only one way to prove home staging works. And that’s scientifically. To perform this experiment, we need to take two identical homes. One staged, one unstaged. Everything else being equal – location, price, promotion – see which one sells faster.

Since we know this isn’t really possible, the Real Estate Staging Association (RESA) and I have a comparable method. Here are the steps:

First, attempt to sell a home unstaged. Wait. If there is no sale, stage it. Wait an equal amount of time, or until the home sells. Finally, compare the results.

RESA Study Proves Staged Homes – Vacant or Occupied – Take 78% Less Time to Sell than Unstaged Homes

RESA’s study compiled data from home stagers around the country. Here’s what they found:

  • Between January and December of 2009, 87 vacant homes are put up for sale. Average days on market with no sale are 277. These same homes are later staged with rental furniture and accessories and sell in 63 days.
  • Similarly, in the same time period, 39 occupied homes are put up for sale. After an average of 233 days, without a sale, they too are staged. After returning to the market they average only 53 days to sell.
Click here to view or download a copy of the complete RESA study.

AtWell Staged Home Confirms RESA Study Findings

In a review of AtWell Staged Home's properties staged during this same time period, once staged, these homes sell 85% faster. Very similar to the RESA study results.

Click here to see how quickly AtWell Staged Home's properties sell.

Never Too Late to Stage

Luckily, most clients stage prior to listing. But, even when they don’t, that’s OK. The data show it’s never too late to stage.

Vacant home staged after 5 months and no sale.
Home sells 1 week after staging is complete.


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