Sunday, June 20, 2010

For the Real Estate Professional

Two Reasons
Price Reductions Alone
Won’t Sell a House

Do your clients think offering a lower price than the competition will guarantee a quick sale? Are they willing to lose thousands to avoid the work required to fully market their home? If so, remind them how:

Price reductions won’t make buyers fall in love with a property

All buyers have a list of items they want in a home. But, when a buyer really loves a home, they throw out that logical list and buy the property anyway. If all they love is the price, that’s probably not enough to make a sale.

Price reductions won’t make a home move-in ready

Many of today’s buyers are busy two-income families. They don’t have the time or money to do major fix-ups and renovations just to move into their new home.


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