Saturday, May 1, 2010

Home Seller Tips

Big Bang Theory
of Home Staging

It is always better to delay the listing of your home, than try to trickle out fixes and upgrades while the home is on the market.

When marketing a product, consumers are bombarded with images and sounds, on TV, radio and print. It may take 10 or more times before a consumer reacts to that ad.

But that’s not quite how it works in Real Estate. A home is not placed repeatedly in the face of consumers. It generally explodes onto the market with a single big bang! Just one chance to make that very important first – and lasting – impression.

Like a gourmet meal – artfully described – agents and buyers see this listing as fresh, new and enticing. But what happens when no one “bites”? The listing quickly becomes stale followed by concerns. Why is no one interested? Is there something wrong?

So, what is the Big Bang Theory of Home Staging? Simply put, it’s when all the elements required to sell a home quickly and for top dollar come together at the same time.

The perfect formula integrates promotion, price and product. The agent is responsible for promoting the home to potential buyers, as well as advising the seller on setting a fair price based on current market conditions. But the seller alone is responsible for preparing the product – the home – to look its best.

Properly showcasing a home is an important piece of the equation. And the big bang can only be achieved when this vital step is complete. This part takes the most time and effort, but garners the greatest reward.

As Nike says, “Just do it!” Whether training for an athletic event, preparing for a presentation, or writing a term paper, we are limited only by time and effort.

Start early, and do a little each day, to reap the greatest rewards while reducing the stress of moving. No all-nighters, just do what can be done in the timeframe established. The key is to prioritize and focus on the tasks with the highest return on investment (ROI).

The seller’s only job after listing is to keep the home in showing condition – and field offers, of course.

Not sure where to start or what to do? Work with your agent or hire a professional home stager. A 2-3 hour home staging consultation will give you all the information you need to properly prepare your home for its debut.

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