It All Boyles Down to This:
Remember the Susan Boyle phenomenon last year? What lessons can we learn from this experience? And what does this have to do with selling a home?
Singer Susan Boyle proves that first impressions and looks do count.
If you don’t believe looks and first impressions count, you may want to review this video. Note your thoughts, your initial impressions, the first time you see Susan. Also note audience members and judges reactions. I think the phrase, “Are you serious?” sums it up well.
If Susan Boyle was a house, most people wouldn’t slow down to take a look, let alone wish to go inside. Does it surprise us then that she has “never been given the chance before” to become a star?
We are superficial. Admit it. We believe, what we see, is what we get. All the more reason why we must impress our audience of home buyers the minute they open the door. Few buyers have the ability – or inclination – to look longer and deeper.
What a wonderful surprise to discover this beautiful voice hiding deep inside the out-of-date packaging that is Susan Boyle. Hair, make-up, clothing all make her appear much older. It gives the impression she is not keeping up with the times, and implies she does not care enough to do so.
Does your home’s décor – its packaging – leave the same impression? Does your home look old, neglected, and leave buyers to believe it is not being well maintained?
How do you unleash the inner beauty in your home? Staging, of course. A professional stager is your home’s personal stylist.
Last year, the Internet, the media, the world, went wild for a singer that proves yet again that looks count. If Ms. Boyle was made over prior to this show, maybe she wouldn’t have waited almost 47 years to become a star. How long until you stage your home into an overnight sensation?
The competition is fierce and your buyers are all “Simons”. Showcase your space now and give it the chance it deserves.