Saturday, May 9, 2009

For the Real Estate Professional

Great Expectations

What do you say to a client who wants a price that you feel may be a little higher than the home is currently worth?

Well, you have two choices. You can explain to the home seller that the price is too high and they’ll need to lower it. Or, you could tell them about a tool to help them get top dollar. Which sounds better to you?

Staging is that proven marketing tool. It gives a house a competitive advantage over similar homes and is a creative alternative to price reductions. The cost of home staging will certainly be less than their first price reduction. What have they got to lose?

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