Saturday, May 30, 2009

For the Real Estate Professional

What Drives Staging?

Is it inspiration or desperation?

Tony Robbins in Personal Power! explains that people are driven to action by inspiration or desperation. When your clients are considering home staging are they inspired or desperate?

  • The inspired client has not yet put their home on the market. If a seller asks about staging, this is a good time to explain the benefits. Encourage today’s seller to have the best property right from the start.

  • The desperate client’s home is lingering on the market with no offers, low offers, or just no showings. My experience is that the desperate seller – once committed to home staging – puts in the most effort. These sellers also gain the greatest financial rewards.
Inspired or desperate, these are the clients that are most likely to implement a home stager’s plan, to sell fast and avoid costly price reductions.

Sunday, May 17, 2009

Home Seller Tips

Built-In Equity

Are you showcasing the unique architectural elements in your home?

A 70s modern condo, like many others in the complex, offered a unique built-in bookcase. Barely noticeable in this vacant home but brought to the forefront with a small budget and a little creativity.

Here is just one example of how an architectural feature can be taken from drab to fab. Use this budget conscious example to make the most out of the unique architectural features in your home.

Pick a purpose. The built-in was right off the dining room. Staging it as a hutch saved the expense of renting an additional piece of furniture.

Find a style. Will this space be formal or casual? Will it be used for function or form? A more elegant theme was chosen in this example to coordinate with the adjacent dining area.

Establish a theme and repeat it. Colors, shapes, objects, anything goes. In this space the colors from a large china platter and matching bowl established the theme. Maroon and silver were then repeated to unify the grouping of chargers, potpourri filled vases, candles, and sculptural book ends.

Keep it simple. If combining books and accessories follow the rule of thirds: 1/3 books, 1/3 accessories, 1/3 open space. Remember that less is more in staging.

Be kind to your budget. If you are buying new items, you don’t need to spend a lot. Look for items that just look expensive. All the items below were purchased from local home discount, craft, and thrift stores for only $65.

This is just one idea for how home buyers might use this space. The options for showing off a home’s built in assets are only limited by your creativity, resources, time and budget.

Saturday, May 9, 2009

For the Real Estate Professional

Great Expectations

What do you say to a client who wants a price that you feel may be a little higher than the home is currently worth?

Well, you have two choices. You can explain to the home seller that the price is too high and they’ll need to lower it. Or, you could tell them about a tool to help them get top dollar. Which sounds better to you?

Staging is that proven marketing tool. It gives a house a competitive advantage over similar homes and is a creative alternative to price reductions. The cost of home staging will certainly be less than their first price reduction. What have they got to lose?