Saturday, April 25, 2009

Home Seller Tips

Kitchens and Baths Sell Houses

Any real estate agent will tell you that kitchens and baths sell houses. Don’t miss the opportunity to impress your buyers. Make staging your kitchen and bath a top priority.

Part 2 of 2: Bathroom Staging Tips

Hidden Gem

Staging played a key role in selling this home in less than 3 months. Apply these tips when transforming your bathroom. Transcend functionality. Think model home, fine hotel, or spa for your bathroom makeover.

Before staging, the bathroom appeared unsanitary. After staging – a completely different story. A deep cleaning, wallpaper removal and a buttery-yellow paint transformed this bathroom into an entirely new space.

Additionally, a rusty medicine cabinet was replaced with a custom mirror and an inexpensive white cabinet over the toilet. The vanity fixture was replaced and clutter removed. To expand and brighten this small bath, extra lighting and a translucent shower curtain were added.

The floor’s grout had gone from grey to brown. Cleaning with oxygenated bleach returned its original color.

This project proved, once again, that clean sells. It was the major focus for this project as it must be for all staging projects.

As the only full bath in a four-bedroom home, the majority of the budget was focused here. The total cost for these bathroom improvements was just $550 for this $550,000 home. Worth every penny to bring the shine back to this hidden gem.



If you missed Part 1 – Kitchen Staging Tips – click here.

Saturday, April 18, 2009

For the Real Estate Professional

Free Consultation or Sales Call – What’s in a Name?

How Home Stagers describe their services may mislead some into thinking they are getting something for nothing.

If it sounds too good to be true, it probably is. There are no free lunches. These are just a few of the lessons life teaches. So what is a free consultation? Since Home Stagers charge for their advice, I have to conclude that “free consultation” is code for “sales call”.

    “A real professional will charge you for the initial consultation. Be suspicious of anyone willing to come to your home and give you a free estimate. Home Stagers should be charging for their time and their expertise; if they aren't you should question the quality of the information you receive,” warns Debra Gould, home staging expert and President of Six Elements Inc.
AtWell Staged Home keeps it simple and bills all services by the hour. We always begin with a 2-3 hour working consultation. At the end, home sellers know exactly what’s needed to prepare their home for sale. The seller then decides how much work they will do themselves or if they would like further assistance from AtWell Staged Home.

Saturday, April 11, 2009

Special Event

The Case for Home Staging

I had a great time this past weekend presenting at Pulte Home’s EZ Move Seminar at The Retreat in Carmel NY. I am thankful for the opportunity to educate sellers about home staging and why it works.

Those attending the event must sell their current home before moving into this active-adult community. With three beautifully decorated model homes, it was easy to make the case for staging. Anyone touring experiences the effect of home staging – firsthand – even if they don’t realize it.

It is staging that makes them connect emotionally to the house. Staging that allows them to picture themselves living there. And staging that invites them to stay.

To make the case, attendees were asked to recall their initial visit. What was their first impression? How long did it take to formulate an opinion? Do they still feel that way today? And finally, will home buyers react as favorably to their home?

So, what was the point of this line of questioning? To prove to attendees that, good or bad, first impressions are lasting impressions. All buyers are looking for a positive buying experience and staging delivers on that feeling.

I closed the session by describing my easy approach to home staging, and before I left, two participants had already scheduled consultations. They are ready to impress their potential buyers with a well staged home.