Definition: Trying the same thing over and over again and expecting a different result.
I’m sure you’ve seen it. A seller puts their home on the market. They are convinced it will sell quickly, but after a few weeks, no offers. The price is reduced. A few more weeks pass, still no offers. Another price reduction is considered. And so it begins.
How do you prevent – or stop – this from happening to you? Focus on product, price and promotion.
- Your home became a commodity the second the For Sale sign was placed on the lawn. But does your home’s “packaging” reflect the image you want to project? Employ staging, a marketing tool that uses decorating, to sell your house quickly and for top dollar.
- Price it right – from the start. Desperate to sell? Consider real estate expert Barbara Corcoran’s advice. Set your initial price as much as 10-20% below comparable homes.
- Choose a real estate agent that will aggressively promote your property. An agent with a proven reputation for getting homes sold.