Staging Succeeds where Price Reductions Fail
A lower price is a great way to gain fresh interest in your property, but price isn’t everything. For a competitive advantage, stage your home.
You’ve probably heard the joke – beauty is only skin deep, but ugly goes straight to the bone. It’s no joke to house hunters. If potential buyers can’t immediately see a home’s surface beauty, they won’t hang around long enough to learn what’s underneath. Buyers will assume that superficial flaws go down to the foundation.
Staging dresses your house to impress.
Like meeting someone for the first time, whether it’s a job interview or a blind date, appearances matter. If you’ve grabbed the buyer’s attention visually, you’ve got a chance at grabbing him emotionally.
Staging makes buyer’s fall in love with your house.
House hunters buy the home they love, the one that excites them. Staging allows buyers to connect emotionally to your home by picturing themselves living there. You know you’ve set the scene when house hunters start planning where they will put their furniture, instead of commenting on yours.
Staging makes your house move-in ready.
Home buyers are looking for an easy transition – not a project. A move-in ready residence will put your home at the top of their list.
Staging adds value that can’t always be measured in dollars and cents.