Wednesday, February 11, 2009

Home Seller Tips

Selling Insanity

Definition: Trying the same thing over and over again and expecting a different result.

I’m sure you’ve seen it. A seller puts their home on the market. They are convinced it will sell quickly, but after a few weeks, no offers. The price is reduced. A few more weeks pass, still no offers. Another price reduction is considered. And so it begins.

How do you prevent – or stop – this from happening to you? Focus on product, price and promotion.


  • Your home became a commodity the second the For Sale sign was placed on the lawn. But does your home’s “packaging” reflect the image you want to project? Employ staging, a marketing tool that uses decorating, to sell your house quickly and for top dollar.
  • Price it right – from the start. Desperate to sell? Consider real estate expert Barbara Corcoran’s advice. Set your initial price as much as 10-20% below comparable homes.
  • Choose a real estate agent that will aggressively promote your property. An agent with a proven reputation for getting homes sold.
Buyers won’t be able to resist the combination of a home they love at a price they can afford. Work with a professional home stager and your real estate agent for the sanest selling experience you can have.

Saturday, February 7, 2009

For the Real Estate Professional

Warm Clients to Staging
this Spring

The real estate market is heating up and promises to be one of the most competitive ever. Are your clients ready?

Take a lead from HGTV’s latest real estate show The Unsellables. In this series, sellers have the opportunity to step into a buyer’s shoes. They discover firsthand if their home measures up to comparable well-staged homes in the area.

The experience teaches sellers the positive effect a staged home has on a buyer. They also learn how those critical first impressions – good or bad – become lasting impressions.

This spring, instead of showing home owners comparables on paper, show them what they are up against in person.

Tuesday, February 3, 2009

Services Center

What Does Your House Say?

Greet buyers the moment they walk through the door.

Does your house capture their attention and shout:
  • Come on in! Make yourself comfortable and stay a while.

  • I’m maintenance free. No repairs are needed and I practically clean myself.

  • I’m so bright you’ll love living here.

  • All your furniture, and more, will fit in this space.

  • There’s loads of storage for your favorite things too.

  • Welcome home!

Not sure what your house says? Contact AtWell Staged Home to set up an appointment for a home staging consultation. In as little as 2-3 hours we will have your home speaking volumes and wooing buyers into a sale.

Sunday, February 1, 2009

Home Seller Tips

Staging Succeeds where Price Reductions Fail

A lower price is a great way to gain fresh interest in your property, but price isn’t everything. For a competitive advantage, stage your home.

You’ve probably heard the joke – beauty is only skin deep, but ugly goes straight to the bone. It’s no joke to house hunters. If potential buyers can’t immediately see a home’s surface beauty, they won’t hang around long enough to learn what’s underneath. Buyers will assume that superficial flaws go down to the foundation.

Staging dresses your house to impress.

Like meeting someone for the first time, whether it’s a job interview or a blind date, appearances matter. If you’ve grabbed the buyer’s attention visually, you’ve got a chance at grabbing him emotionally.

Staging makes buyer’s fall in love with your house.

House hunters buy the home they love, the one that excites them. Staging allows buyers to connect emotionally to your home by picturing themselves living there. You know you’ve set the scene when house hunters start planning where they will put their furniture, instead of commenting on yours.

Staging makes your house move-in ready.

Home buyers are looking for an easy transition – not a project. A move-in ready residence will put your home at the top of their list.

Staging adds value that can’t always be measured in dollars and cents.

Services Center

Long Distance Staging

Using the homeowner’s digital photos, AtWell Staged Home, performed this consultation over the phone.

The home recently sold for a mere 15k under the 550k asking price. Here is one of the staged spaces.



Quick, easy, and inexpensive changes update this bath. All it takes is a stylish light fixture, fresh towels, and a bold arrangement. A stainless-steel soap dispenser even makes the existing faucet appear new.

This is what staging is all about – small changes that make a big impact.