Thursday, December 31, 2009

Home Seller Tips

New Year’s Resolution for Your House

If you had to sell your home tomorrow, would you be ready?

You never know when life will change and you shouldn’t have to put your life on hold because of a few neglected home improvements, repairs or upgrades. Be prepared.

This year, and every year, resolve to tackle one home improvement project. Make it a change you will enjoy, but also adds value to your biggest investment, your home.

This is an easy resolution that takes little willpower or sacrifice. It’s not about restrictions, it’s about return on investment.

  • Repairs and maintenance are your top priority. Keep up with minor repairs as they occur and plan ahead for major maintenance and upgrades.

  • Kitchens and baths sell houses. Pay special attention to keeping these spaces current. Paint, light fixtures, hardware and window treatments are easy and inexpensive upgrades.

  • Did you make compromises when purchasing your current home? Now that it’s yours – no more excuses. Fix these trouble areas now.

Sound like too much work? Well, imagine what a potential home buyer will say. Not only are you asking them to pay big bucks for your home, you’re asking them to make the improvements that were too difficult to tackle.

Keep in mind – at a minimum – buyers desire a move-in ready home. No buyer wants to pay top dollar for a project.

Having trouble choosing projects? Professional Home Stagers know which upgrades and improvements add the most value. Schedule a 2-hour consulation to prioritize short and long term goals for your home.

It’s always sad for home stager’s to hear a client say, “I wish I made these changes while I was living here.” Start this year with no regrets.

Budget friendly powder room upgrade with an eye toward resale.

Saturday, December 19, 2009

Home Seller Tips

It All Boyles Down to This:
Looks Count

Remember the Susan Boyle phenomenon last year? What lessons can we learn from this experience? And what does this have to do with selling a home?

Singer Susan Boyle proves that first impressions and looks do count.

If you don’t believe looks and first impressions count, you may want to review this video. Note your thoughts, your initial impressions, the first time you see Susan. Also note audience members and judges reactions. I think the phrase, “Are you serious?” sums it up well.

If Susan Boyle was a house, most people wouldn’t slow down to take a look, let alone wish to go inside. Does it surprise us then that she has “never been given the chance before” to become a star?

We are superficial. Admit it. We believe, what we see, is what we get. All the more reason why we must impress our audience of home buyers the minute they open the door. Few buyers have the ability – or inclination – to look longer and deeper.

What a wonderful surprise to discover this beautiful voice hiding deep inside the out-of-date packaging that is Susan Boyle. Hair, make-up, clothing all make her appear much older. It gives the impression she is not keeping up with the times, and implies she does not care enough to do so.

Does your home’s d├ęcor – its packaging – leave the same impression? Does your home look old, neglected, and leave buyers to believe it is not being well maintained?

How do you unleash the inner beauty in your home? Staging, of course. A professional stager is your home’s personal stylist.

Last year, the Internet, the media, the world, went wild for a singer that proves yet again that looks count. If Ms. Boyle was made over prior to this show, maybe she wouldn’t have waited almost 47 years to become a star. How long until you stage your home into an overnight sensation?

The competition is fierce and your buyers are all “Simons”. Showcase your space now and give it the chance it deserves.

Monday, December 7, 2009

For the Real Estate Professional

Risky Business

Are your sellers receptive to Home Staging? Here’s why it pays to ask – every time.

Six months after listing his home, and no sale, his agent suggests staging. Consistently negative feedback about a few trouble areas is enough to kill any hope of a sale. And even though the client receives all of this feedback they take no action. Hesitant to propose a price reduction, the agent recommends home staging. But are they too late?

When the stager arrives, the seller says in passing, “I don’t know why my agent didn’t suggest this earlier.” Conclusion? The seller is open to home staging – even pays for it himself – takes the advice and makes the necessary changes. This ends well for the seller, but not the agent. At the same time the seller is replacing his carpet, he also replaces his agent.

Don’t risk losing a sale. Find out if your sellers are receptive to home staging. Explain that staged home sells faster and for more money. Repeat this message as home staging is a new concept for most sellers. If the owners appear receptive, schedule a 2-hour home staging consultation with AtWell Staged Home. When home owners stage everyone is rewarded.

Wednesday, November 18, 2009

Services Center

AtWell Staged Home
in the News
Home Guru, Realtor and writer for The Examiner Bill Primavera, features home staging expert Susan Atwell for his article Staging Makes a World of Difference in Selling Your Home.

“With home values down and inventory up, the best way to jump ahead in catching the buyer’s attention in any price range is through the dynamic medium of home staging. A good home staging can do more than a price reduction in capturing an offer to purchase.

For some, the term staging is relatively new, but the concept is not. Home sellers have always tried to make their homes look their best when they go on the market. But most times it’s better to have another set of eyes to make needed improvements. Buyers want to see the features of a home and how they could fit into it without being distracted or turned off by what’s in it or how it’s decorated.”

Please click here to read the full article.

Saturday, October 31, 2009

Services Center

A Moving Experience
AtWell Staged Home creates DIY staging plan for anxious – but determined – home sellers. After 14 months and no sale, home sells 4 days after staging.

“A family’s life changed and all it took was a plan, some paint and a slip cover,” writes Staging Diva Debra Gould. Read the complete story of this transformation in her article:

NY Home Stager Helps Ailing Home Owner Make Quick Sale

I am thankful and moved by the actions of compassionate volunteers, a caring Realtor, and committed sellers. Home staging helps sell a home faster and for top dollar, but sometimes the rewards are greater.

No cost staging.
Crafts room transformed into relaxing sitting area.

Wednesday, September 30, 2009

Home Seller Tips

When a Stager Calls

Afraid to stage? You’re not alone. Here are 5 common home staging fears debunked.

I’m afraid it’s too late to stage.
    In this tough market, your home needs to be the best to stand out from the rest. Even if your home has been on the market for months, it’s never too late to stage.

I’m afraid staging won’t work.
    Staged homes really do sell faster and for more money than unstaged homes. Here are just two recent examples. A home previously on the market 14 months sold 4 days after staging for just 3% below asking price. Another home staged prior to going on the market sold in 5 days with multiple competitive offers. (See Success Stories & Testimonials above for more examples.)

I’m afraid staging is too expensive.
    Stagers understand you don’t want to spend a lot of money on a home you are selling. Home stagers are experts at redesign – the art of using what you already have to decorate. (To learn more about your potential return on investment, read Put Stock in Staging.)

I’m afraid I won’t have time to fix up my home before the stager arrives.
    Would you lose weight before joining a gym? Probably not. Once you decide to sell your home, contact a stager. Working together, you will establish a staging plan that fits your time frame, budget, and skill set.

I’m afraid I won’t like the changes the stager makes.
    This is unlikely if you’ve researched the home stager and viewed examples of their work. Keep in mind she is decorating for mass appeal and not for your – or even her own – personal taste.

The idea of someone – a stranger – coming through your home and critiquing every inch might be a little scary. But have no fear. A home stager is not critiquing your personal style or taste; she is making your home the most desirable to the widest audience possible.

Saturday, September 19, 2009

For the Real Estate Professional

Scary Story

A potential client asks you, a Realtor, exactly what’s needed to sell. You go through the home, top to bottom, documenting the changes. Later, you review the list with the owner. To your surprise, they make all the recommended modifications.

So what’s so scary? Well, after all your hard work, the seller lists with another agent. Frightening, but true.

This agent performed a complete home staging consultation – taking valuable time and worth hundreds of dollars. Time better spent doing what Realtors do best – marketing listings, gaining new clients, and selling homes. Avoid this horror. Recommend the home seller to a professional home stager. Someone dedicated to selling homes fast and for top dollar.

Do you have any real estate horror stories? Please feel free to share them here at my blog or through email. Your story could be the inspiration for a future article.

Saturday, August 29, 2009

For the Real Estate Professional

All the Right Moves
How do you sell a nearly condemned, vacant, condo fast and for top dollar? It all begins with the agent…

Here are the steps one successful seller took to quickly obtain their price.

  • Consulted with her real estate agent months before the contract was signed.
  • Made the necessary upgrades and fixes suggested by the agent. This included a full kitchen remodel, bathroom upgrades, hard wood floors and fresh paint throughout.
  • Hired AtWell Staged Home to decorate the vacant home to sell - as advised by the agent. Furniture rental came to just $500 per month. A one-time purchase of accessories – including bedding – came to an economical $275.
  • Took their agent’s advice, and priced it right, from the start.

The seller, working with their agent from the very beginning, made all the right moves. The home sold in just 4 days at a price close to asking.

Saturday, August 8, 2009

Home Seller Tips

An Inconvenient Truth

Truth is few things are more inconvenient than having your home on the market.

Part 2 of 2 – Click here to view Part 1

To reduce the amount of time that you will be inconvenienced – and you will be inconvenienced – focus on the following:

Be prepared. The hardest part of living in a home that is on the market is constantly being prepared to show your home. But you must be ready at a moment’s notice. You never know when your perfect buyer will walk through the door. This is not a good time to entertain or have guests.

Clean sells. It’s surprising how dirty even a vacant home can get. Dust on surfaces, cobwebs in corners, stains in stagnant toilets, finger prints on windows and appliances - all of these areas need to be inspected and cleaned regularly. Consider hiring a cleaning service during this period.

Pack it up. Pack up and store anything you won’t need while your home is on the market. Packing sooner, rather than later, will make the transition easier. Many moving companies offer storage options for those staging their homes to sell.

Stick to the essentials. Too much or no furniture can make a home feel small. Cluttered homes are distracting, while vacant homes are cold. Either way, buyers will have trouble picturing their furniture in these spaces. Define each space to have a single purpose using just essential pieces, minimize clutter, and make sure there is plenty of light.

Showcasing or staging your home will minimize the stress and inconvenience that comes with selling. Being inconvenienced for the short term will pay off.

Saturday, July 18, 2009

Home Seller Tips

No Vacancies

Five reasons furnished homes are more appealing and sell faster than vacant homes.

Builders do it and so should you. Furnish and stage a vacant home, that is. And why do they? Here are five reasons.

  1. Furnishing a vacant home hides minor flaws while showcasing a home’s best features. No home – not even new construction – is ever perfect. Staging distracts the home buyers from minor cosmetic flaws and imperfections.
  2. Vacant homes appear smaller because they lack perspective. Placing representative pieces of furniture in a room allows home buyers to imagine how – and if – their own furniture will fit.
  3. Furnished homes are inviting and warm. It may sound corny, but your goal is to create a love connection between your buyer and your home. Buyers will purchase the home they love.
  4. Furniture gives each space a purpose and helps sell a lifestyle. Defining each room with furniture and accessories quickly lets buyers picture themselves living in this space.
  5. Vacant homes broadcast a message that the home owners have moved and are desperate to sell. Don’t give home buyers any reason to ask for money off on the sale. An investment in rental furnishings and accessories will be returned at closing.
Even builders of new homes know that vacant properties appear cold, uninviting, and often times small. It is money well spent to hide cosmetic construction flaws, showcase features, create warmth, and help buyers connect emotionally to a home. Staging a vacant home – new or old – is an important step to selling quickly and for top dollar.

Saturday, June 27, 2009

Services Center

Vacant Home Staging –
Money Well Spent

AtWell Staged Home offers affordable vacant home staging services.

Whether you have a small condo or large house, all homes sell faster when furnished. AtWell Staged Home will:

  • Source rental furniture and unique accessories.

  • Work within your budget and the price point of the home to establish an effective and economical staging plan.

  • Quickly transform your home with furniture and accessories to showcase its best features.

  • Create an environment for potential home buyers to fall in love with your home.

To learn more, contact AtWell Staged Home, by phone or email.

Saturday, June 6, 2009

Home Seller Tips

An Inconvenient Truth

Truth is few things are more inconvenient than having your home on the market.

Part 1 of 2 – Click here to view Part 2

Imagine a bad reality show, where you – a home seller – are forced to live in Macy’s window for weeks on end. Your personal items, your life, constantly exposed to strangers. And everything has to be perfect all the time.

If your home is currently on the market, you may feel this way already. So what’s the best way to get out from under the microscope? Sell fast.

Well, that sounds easy – and obvious – but how do you sell fast?

A combination of staging, effort, and a willingness to be inconvenienced – at least for the time that your home is on the market.

Remember, your efforts will be rewarded. The more you do now, the faster your home will sell, and the sooner you can return to a normal life.

Just one question remains. Are you willing to do what it takes to sell? The following questions should help you find out.

  1. Are you willing to detach yourself emotionally from this home and view it as a product or commodity?
  2. Are you willing to let go of your personal style and decorate to appeal to the widest variety of buyers?
  3. Are you willing to pack up anything you won’t need for the next few months – even if it includes children’s toys, personal photos and keepsakes?
  4. Are you willing to eliminate or hide TVs, computers or other electronic devices?
  5. Are you willing to send your pets away when the home is being shown?
  6. Are you willing to furnish an unfurnished home so that it is warm, inviting, and spacious?
  7. Are you willing to clean like you’ve never cleaned before?
If you answered “yes” to most or all of these questions, then you are ready. The truth is that you will be inconvenienced, but it will be well worth it when you sell fast and for top dollar.

Saturday, May 30, 2009

For the Real Estate Professional

What Drives Staging?

Is it inspiration or desperation?

Tony Robbins in Personal Power! explains that people are driven to action by inspiration or desperation. When your clients are considering home staging are they inspired or desperate?

  • The inspired client has not yet put their home on the market. If a seller asks about staging, this is a good time to explain the benefits. Encourage today’s seller to have the best property right from the start.

  • The desperate client’s home is lingering on the market with no offers, low offers, or just no showings. My experience is that the desperate seller – once committed to home staging – puts in the most effort. These sellers also gain the greatest financial rewards.
Inspired or desperate, these are the clients that are most likely to implement a home stager’s plan, to sell fast and avoid costly price reductions.

Sunday, May 17, 2009

Home Seller Tips

Built-In Equity

Are you showcasing the unique architectural elements in your home?

A 70s modern condo, like many others in the complex, offered a unique built-in bookcase. Barely noticeable in this vacant home but brought to the forefront with a small budget and a little creativity.

Here is just one example of how an architectural feature can be taken from drab to fab. Use this budget conscious example to make the most out of the unique architectural features in your home.

Pick a purpose. The built-in was right off the dining room. Staging it as a hutch saved the expense of renting an additional piece of furniture.

Find a style. Will this space be formal or casual? Will it be used for function or form? A more elegant theme was chosen in this example to coordinate with the adjacent dining area.

Establish a theme and repeat it. Colors, shapes, objects, anything goes. In this space the colors from a large china platter and matching bowl established the theme. Maroon and silver were then repeated to unify the grouping of chargers, potpourri filled vases, candles, and sculptural book ends.

Keep it simple. If combining books and accessories follow the rule of thirds: 1/3 books, 1/3 accessories, 1/3 open space. Remember that less is more in staging.

Be kind to your budget. If you are buying new items, you don’t need to spend a lot. Look for items that just look expensive. All the items below were purchased from local home discount, craft, and thrift stores for only $65.

This is just one idea for how home buyers might use this space. The options for showing off a home’s built in assets are only limited by your creativity, resources, time and budget.

Saturday, May 9, 2009

For the Real Estate Professional

Great Expectations

What do you say to a client who wants a price that you feel may be a little higher than the home is currently worth?

Well, you have two choices. You can explain to the home seller that the price is too high and they’ll need to lower it. Or, you could tell them about a tool to help them get top dollar. Which sounds better to you?

Staging is that proven marketing tool. It gives a house a competitive advantage over similar homes and is a creative alternative to price reductions. The cost of home staging will certainly be less than their first price reduction. What have they got to lose?

Saturday, April 25, 2009

Home Seller Tips

Kitchens and Baths Sell Houses

Any real estate agent will tell you that kitchens and baths sell houses. Don’t miss the opportunity to impress your buyers. Make staging your kitchen and bath a top priority.

Part 2 of 2: Bathroom Staging Tips

Hidden Gem

Staging played a key role in selling this home in less than 3 months. Apply these tips when transforming your bathroom. Transcend functionality. Think model home, fine hotel, or spa for your bathroom makeover.

Before staging, the bathroom appeared unsanitary. After staging – a completely different story. A deep cleaning, wallpaper removal and a buttery-yellow paint transformed this bathroom into an entirely new space.

Additionally, a rusty medicine cabinet was replaced with a custom mirror and an inexpensive white cabinet over the toilet. The vanity fixture was replaced and clutter removed. To expand and brighten this small bath, extra lighting and a translucent shower curtain were added.

The floor’s grout had gone from grey to brown. Cleaning with oxygenated bleach returned its original color.

This project proved, once again, that clean sells. It was the major focus for this project as it must be for all staging projects.

As the only full bath in a four-bedroom home, the majority of the budget was focused here. The total cost for these bathroom improvements was just $550 for this $550,000 home. Worth every penny to bring the shine back to this hidden gem.



If you missed Part 1 – Kitchen Staging Tips – click here.

Saturday, April 18, 2009

For the Real Estate Professional

Free Consultation or Sales Call – What’s in a Name?

How Home Stagers describe their services may mislead some into thinking they are getting something for nothing.

If it sounds too good to be true, it probably is. There are no free lunches. These are just a few of the lessons life teaches. So what is a free consultation? Since Home Stagers charge for their advice, I have to conclude that “free consultation” is code for “sales call”.

    “A real professional will charge you for the initial consultation. Be suspicious of anyone willing to come to your home and give you a free estimate. Home Stagers should be charging for their time and their expertise; if they aren't you should question the quality of the information you receive,” warns Debra Gould, home staging expert and President of Six Elements Inc.
AtWell Staged Home keeps it simple and bills all services by the hour. We always begin with a 2-3 hour working consultation. At the end, home sellers know exactly what’s needed to prepare their home for sale. The seller then decides how much work they will do themselves or if they would like further assistance from AtWell Staged Home.

Saturday, April 11, 2009

Special Event

The Case for Home Staging

I had a great time this past weekend presenting at Pulte Home’s EZ Move Seminar at The Retreat in Carmel NY. I am thankful for the opportunity to educate sellers about home staging and why it works.

Those attending the event must sell their current home before moving into this active-adult community. With three beautifully decorated model homes, it was easy to make the case for staging. Anyone touring experiences the effect of home staging – firsthand – even if they don’t realize it.

It is staging that makes them connect emotionally to the house. Staging that allows them to picture themselves living there. And staging that invites them to stay.

To make the case, attendees were asked to recall their initial visit. What was their first impression? How long did it take to formulate an opinion? Do they still feel that way today? And finally, will home buyers react as favorably to their home?

So, what was the point of this line of questioning? To prove to attendees that, good or bad, first impressions are lasting impressions. All buyers are looking for a positive buying experience and staging delivers on that feeling.

I closed the session by describing my easy approach to home staging, and before I left, two participants had already scheduled consultations. They are ready to impress their potential buyers with a well staged home.

Saturday, March 28, 2009

Home Seller Tips

Put Stock in Staging

Where can you make a 343% return – or save $10,000 – on an investment of just $500?

Today’s new math is called home staging.

According to HomeGain’s 2007 Prepare-to-Sell national survey of over 2,000 real estate agents nationwide, the return on investment for staging a home to sell is as much as 343% on a typical investment of just $500.

Making a home “lighter and brighter” and “cleaning and decluttering” also had rates of return of 355% and 578% respectively. It’s no wonder that 97% of agents surveyed made these recommendations along with 91% who advised sellers to stage.

If those numbers aren’t convincing enough, consider this. In the New York metropolitan area the minimum price reduction, for an average home or condo, would be at least $10,000. How much will that first price reduction take out of your wallet?

Clutter, dirt and darkness eat equity. Don’t gamble. Put stock in staging by decorating your home to sell fast and for top dollar. No matter how you do the math, an investment in home staging is a winning venture.

Monday, March 16, 2009

Services Center

Repairs that Pay
Which repairs can increase your home's value?

HomeGain’s Home Sale Maximizer™ Online Home Improvement Tool is now available here at my blog.

Use this tool to determine which home improvements to make, the average cost, the expected increase in your home's value, and the calculated return on investment.

Look for this symbol to take you there.

Which repairs can increase your home's value?

Wednesday, March 11, 2009

Home Seller Tips

Kitchens and Baths Sell Houses

Any real estate agent will tell you that kitchens and baths sell houses. Don’t miss the opportunity to impress your buyers. Make staging your kitchen and bath a top priority.

Part 1 of 2: Kitchen Staging Tips

Heart of the Home

A kitchen facelift helped sell this home in less than 3 months after it had previously lingered on the market for over 9. The techniques utilized here are easily adapted to your kitchen. The goals – present this space as clean, bright, spacious, and updated.

This kitchen had good bones. The cabinets were well made, appliances in excellent condition, and the floor and counters were a neutral white.

Even though the kitchen had ample lighting the seller complained the room had always been dark. This problem was easily fixed by removing the busy – and highly personal – wallpaper. A light and bright space had been hiding underneath all along.

Additionally, the leaf was removed from the table, all under cabinet appliances eliminated, counters decluttered, cabinet hardware updated, the chipped faucet replaced, cabinets polished, and the major appliances cleaned – inside and out – to look like new.

Knowing potential home buyers look inside cabinets, fifty percent of the contents were removed, and the rest neatly organized.

And the most important tip – clean sells. This applies to all spaces in your home, but especially kitchens and baths. Detail every inch of your kitchen like it was an expensive sports car.

A kitchen staging like this takes more elbow grease than money. The only costs were for a new faucet, cabinet hardware, and paint. Amaze yourself, your agent and your buyers. Infuse a little home staging to win over the hearts of house hunters.



Read Part 2 – Bathroom Staging Tips

Friday, March 6, 2009

For the Real Estate Professional

Extreme Home Staging

Ever instruct a home seller on staging their home but they take it to the extreme?

True story. An agent advised his sellers to declutter. He specifically directed them to keep essential pieces of furniture in each room – even though it was an estate.

So what did the ambitious home sellers do? You guessed it. They emptied the house completely. Decluttering taken to the extreme.

Consequently, the home took much longer to sell than necessary. Has this ever happened to you?

Avoid this situation. AtWell Staged Home will spend the time to explain and show home sellers exactly what to do. And we’re available after the consultation, by phone, email, or to handle more projects.

It’s never too much or too little. With AtWell Staged Home it’s always just right.

Wednesday, February 11, 2009

Home Seller Tips

Selling Insanity

Definition: Trying the same thing over and over again and expecting a different result.

I’m sure you’ve seen it. A seller puts their home on the market. They are convinced it will sell quickly, but after a few weeks, no offers. The price is reduced. A few more weeks pass, still no offers. Another price reduction is considered. And so it begins.

How do you prevent – or stop – this from happening to you? Focus on product, price and promotion.


  • Your home became a commodity the second the For Sale sign was placed on the lawn. But does your home’s “packaging” reflect the image you want to project? Employ staging, a marketing tool that uses decorating, to sell your house quickly and for top dollar.
  • Price it right – from the start. Desperate to sell? Consider real estate expert Barbara Corcoran’s advice. Set your initial price as much as 10-20% below comparable homes.
  • Choose a real estate agent that will aggressively promote your property. An agent with a proven reputation for getting homes sold.
Buyers won’t be able to resist the combination of a home they love at a price they can afford. Work with a professional home stager and your real estate agent for the sanest selling experience you can have.

Saturday, February 7, 2009

For the Real Estate Professional

Warm Clients to Staging
this Spring

The real estate market is heating up and promises to be one of the most competitive ever. Are your clients ready?

Take a lead from HGTV’s latest real estate show The Unsellables. In this series, sellers have the opportunity to step into a buyer’s shoes. They discover firsthand if their home measures up to comparable well-staged homes in the area.

The experience teaches sellers the positive effect a staged home has on a buyer. They also learn how those critical first impressions – good or bad – become lasting impressions.

This spring, instead of showing home owners comparables on paper, show them what they are up against in person.

Tuesday, February 3, 2009

Services Center

What Does Your House Say?

Greet buyers the moment they walk through the door.

Does your house capture their attention and shout:
  • Come on in! Make yourself comfortable and stay a while.

  • I’m maintenance free. No repairs are needed and I practically clean myself.

  • I’m so bright you’ll love living here.

  • All your furniture, and more, will fit in this space.

  • There’s loads of storage for your favorite things too.

  • Welcome home!

Not sure what your house says? Contact AtWell Staged Home to set up an appointment for a home staging consultation. In as little as 2-3 hours we will have your home speaking volumes and wooing buyers into a sale.

Sunday, February 1, 2009

Home Seller Tips

Staging Succeeds where Price Reductions Fail

A lower price is a great way to gain fresh interest in your property, but price isn’t everything. For a competitive advantage, stage your home.

You’ve probably heard the joke – beauty is only skin deep, but ugly goes straight to the bone. It’s no joke to house hunters. If potential buyers can’t immediately see a home’s surface beauty, they won’t hang around long enough to learn what’s underneath. Buyers will assume that superficial flaws go down to the foundation.

Staging dresses your house to impress.

Like meeting someone for the first time, whether it’s a job interview or a blind date, appearances matter. If you’ve grabbed the buyer’s attention visually, you’ve got a chance at grabbing him emotionally.

Staging makes buyer’s fall in love with your house.

House hunters buy the home they love, the one that excites them. Staging allows buyers to connect emotionally to your home by picturing themselves living there. You know you’ve set the scene when house hunters start planning where they will put their furniture, instead of commenting on yours.

Staging makes your house move-in ready.

Home buyers are looking for an easy transition – not a project. A move-in ready residence will put your home at the top of their list.

Staging adds value that can’t always be measured in dollars and cents.

Services Center

Long Distance Staging

Using the homeowner’s digital photos, AtWell Staged Home, performed this consultation over the phone.

The home recently sold for a mere 15k under the 550k asking price. Here is one of the staged spaces.



Quick, easy, and inexpensive changes update this bath. All it takes is a stylish light fixture, fresh towels, and a bold arrangement. A stainless-steel soap dispenser even makes the existing faucet appear new.

This is what staging is all about – small changes that make a big impact.

Thursday, January 1, 2009

Home Seller Tips

Six Tips to Maximize Your Home Staging Dollar

Think you can’t afford to hire a professional home stager? Think again. In today’s market, you can’t afford not to.
  1. Interview the stager by phone. The stager will explain the process and gather needed information about your property before you meet.
  2. Email your listing to the stager. First impressions start on the Internet. Staging will bring out your home’s best features – in person and on the Web.
  3. Start with a home staging consultation. Sometimes referred to as a “working” consultation, these meetings generally last 2-4 hours. During that time, the stager walks through your home with the critical eye of a potential home buyer, proposing design and decorating modifications that are unique to your space.
  4. Take your own notes. During the consultation allow the stager to focus solely on dispensing advice. This will save both time and money.
  5. Prioritize your notes at the end of the meeting. The stager will ensure that you concentrate on the tasks that give you the most bang for your staging buck.
  6. Do the work yourself. Let the home stager know your skill set, budget and time frame, before the consultation. Armed with this information, the stager will make cost effective recommendations you can do yourself.
Contact your home stager anytime after the consultation for clarifications or quotes on additional services.

For the Real Estate Professional

Staging: The New Rule

As a real estate professional, you know that staged homes sell faster and for more money. But how do you pass that message along to your clients, and more important, have them act on it?

Educate your clients on the importance of showcasing their home. Explain that in a buyer’s market, and with inventories so high, sellers must take that extra step to make their home stand out from the rest.

Reinforce the message. Why? Because staging is a new concept for most sellers. Whenever the opportunity allows, repeat the message that sellers who do the work for the buyer, will get the quickest sale.

Make staging your new standard. How? Add articles, links and information to your web site touting not just the benefits of staging but how to do it. For those seeking professional help, have a home stager referral list. Offer a 2-3 hour consultation with a home stager as part of your marketing plan. Or offer money back at closing to clients who work with a professional stager.

The goal is to make staging the rule, not the exception. An investment in staging – by the client or yourself – will be returned at closing in the form of a quicker sale and a higher price.

Services Center

Make Your House Memorable to Home Buyers

AtWell Staged Home ensures that your home is remembered for its features not its flaws.

Did you ever notice that house hunters often refer back to a home by its most prominent characteristic? And how often is that characteristic something less than desirable, like an awful pet odor, that 70s kitchen, or the dirty bathroom? Wouldn’t it be nice if they left remembering the good and not the bad?

AtWell Staged Home directs the buyer’s eye to a home’s best features. By accentuating the positives and playing down the negatives, we make your home memorable, for all the right reasons.