Monday, December 1, 2008

Home Seller Tips

Avoid HGTV’s #1 Biggest Real Estate Mistake

For a quick sale showcase or stage your home.

Failing to showcase or stage their home is the number one mistake home seller’s make, according to HGTV’s 25 Biggest Real Estate Mistakes and their panel of top real estate experts.

“When you are selling your house, you have to really look at it objectively and think about it from the viewpoint of the house hunter,” asserts Lisa LaPorta of HGTV’s Designed to Sell. This means decorating to appeal to the home buyer, not yourself. To achieve this look, Kendra Todd, real estate expert and winner of The Apprentice season 3, suggests hiring a professional home stager.

What is home staging? Staging is about decorating a house to sell quickly and for top dollar. If you wouldn’t wear pajamas to a job interview, don’t just stick a For Sale sign on your lawn. Prepare for the sale and put your homes best foot forward.

But isn’t staging expensive? Staging can cost as little as a few hundred dollars, or in more practical terms, much less than a typical month’s mortgage payment, condo fee, or taxes. And the cost may even be tax-deductible. By the end of a 2-3 hour consultation you will know how to make your home stand out from the competition.

Do I need to hire a professional stager? When you hire a professional home stager, you hire someone with an eye for decorating and a mind for business – someone who is committed to helping you sell your home quickly and who understands your target market. Their experience will save you time and money, as they know which changes reap the greatest returns.

Want to sell fast and for top dollar? Stage your home and make it the best in its class. Spending just a few hundred dollars to showcase your home has the potential to return thousands at closing. Staging a house may well be the best investment you make.

For the Real Estate Professional

Stage Every Listing

Quick sales – are they still possible in this market?

The answer is Home Staging – a cost-effective marketing tool that uses decorating to sell a home quickly and for top dollar – even in this market.

High inventories make this a buyer’s market. And with prices still much higher than they were just a few years ago, buyers are demanding more for their real estate dollar.

To appeal to these consumers, a home must be at its best. Staging accomplishes this by creating attractive, inviting, move-in-ready homes – everything these buyers expect. How many marketing tools can do all that?

Stage every listing – no matter the price point, location or size – to compete in this challenging market.

Services Center

How to Stage on a Budget

Start with a home staging consultation.

What is a home staging consultation? Sometimes referred to as a “working” consultation, these meetings generally last 2-4 hours. During that time, the stager walks through your home with the critical eye of a potential home buyer, proposing design and decorating modifications that are unique to your space.

Following this consultation, you will know exactly what it will take to prepare your home for its next owner. Finally, you decide how much work you will do yourself or if you would like further assistance from the stager.